DATA SOLUTIONS YOU CAN TRUST

Simplifying Your Fundraising,
Empowering Your Impact

Our approach? Clarity, support, and solutions that stick.

Get to know Actually Data Analytics

About Us

Who We Are
Our Mission
Our Vision
Who We Are
Who We Are
Our Mission
Our Vision

Founded in 2022 by industry experts Anthony Fawkes and Mike Guy, Actually Data Analytics Ltd. is a data consulting firm devoted to the UK charity sector. Based in London, our dedicated team combines decades of charity and agency experience to empower clients through innovation and a deep understanding of the sector’s challenges.

Our goal is to help non-profits get closer to their data. Specialising in charities that raise funds from individuals, we equip organisations with the tools to optimise fundraising, cultivate stronger donor relationships, and drive impact.



We believe you should be able to look at your data and find the insights you want. By delivering toolsets that remove frustration and time-wasting, it means you can better understand supporters and elevate the charitable experience – no matter your experience in the sector.


Bringing accessibility to Analytics

Discover ADRFM

Utilising Power BI, ADRFM is a reporting suite built for fundraisers, marketers, and comms teams in the charity sector. Developed and refined with charities over the years, it gives you the insights you need to raise more, strengthen donor relationships, and make faster, smarter decisions.

For Everyone
Speedy Results

No more waiting days for reports. With ADRFM, you get up-to-date insights when you need them, so you can check yesterday’s campaign performance today, answer leadership questions instantly, and act before opportunities are lost.

Easy To Learn

ADRFM is designed for fundraisers, not data scientists. With clear dashboards and hands-on training, you’ll feel confident using it in days, not months. And our team is here to support you every step of the way.

Flexible Filters

Need to see major donors, regular givers, or event supporters? ADRFM lets you filter and segment in seconds, giving you exactly the view you need, without endless spreadsheets or complex queries.

All Included with ADRFM

Services

Complete Systems Review

We offer a comprehensive systems review service, which involves a thorough assessment of the systems and processes used for data management within your charity.

Our experts will evaluate your current practices to identify areas for improvement, ensuring your data is effectively collected, stored, and utilised to drive meaningful insights.

Data Health Check

Our in-depth data health check service analyses your non profit’s data, helping you understand how it can be leveraged to enhance your reporting, analytics, and overall insight generation.

We’ll work closely with you to uncover opportunities for data-driven decision making and strategic planning.

Staff Training and Mentoring

Recognising the importance of data literacy within the charity sector, Actually Data Analytics offers comprehensive training and mentoring programs.

Our experienced consultants will work with your staff, providing them with the knowledge and skills needed to effectively manage, interpret, and use data to support your organisation’s goals and objectives.

Hear from Those Who are Already Working With Us

Testimonials

Paul Hayward
    Paul Hayward

    Engaging Networks

    “Working with Actually Data Analytics was a wonderful experience. They work in a responsive, collaborative way to develop and deliver work that not only fulfils your needs, but is presented in a user-centric way – breaking down the barriers between teams and their data.

    Of special mention is their approach to problem solving; they are knowledgeable and creative when overcoming issues and attentive to user feedback, building on ideas to shape the final product, often going beyond the brief to surface valuable information.”

    Dimitris Mandiliotis
      Dimitris Mandiliotis

      Samaritans

      “What made Actually Data Analytics stand out was their comprehensive approach. Beyond technical skills, they shared valuable insights on topics crucial to our sector, like donor segmentation and ethical data handling, resulting in improvements to our team’s understanding and approach to database management, enhancing both our confidence and efficiency. The mentoring from Actually Data Analytics has been beneficial, empowering our data team to make more informed decisions and contribute more effectively to our organisation’s goals.”

      John Bird
        John Bird

        University of Auckland

        “The best thing about working with Actually Data Analytics is their ability to bridge the gap between understanding the data and understanding what insight the fundraiser or manager really needs to make a difference in their organisation. They can cut through the noise of the data and use the best technology to develop reporting and analytical solutions that really are ready to be used and will add value to day to day decision making and strategic planning.”

        Hayley Wicker-Bradbury
          Hayley Wicker-Bradbury

          Level Water

          Mike has been the most fabulous partner during our configuration that we could have hoped for. I have worked with other partners in the past on other CRM migrations and none of them can compare to Mike. He is knowledgable, patient, respectful and took the configuration at our pace so that we fully understood what we were doing and why. I cannot recommend Mike enough – if you are partnered with him you are one lucky organisation! Thanks Mike for everything you did for Level Water!

          Vicki Thomas
            Vicki Thomas

            Declassified UK

            “Actually Data Analytics took on the incredible challenge of implementing new systems for data transfer, supporting Engaging Networks in upgrading their platform, and supporting me in my learning journey – which would have felt impossible without them. ADA were able to clearly understand the maze of processes we had implemented at the time, unpick, streamline and transfer all that over to our new platform with Engaging Networks. From the data transfer itself, to the design of pages, assistance with reporting and general moral support for what felt like a gargantuan task – Ant and Carl were by our side the whole way through.”

            Ready to turn your data from stressful to successful?

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            Actually Data Analytics Ltd is a company registered in England and Wales (Company No. 13962634)

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