ADRFM
About ADRFM
Analytics doesn’t have to feel overwhelming. Too often, it means a wall of complicated charts that only make sense with a data analyst by your side — leaving you frustrated when all you really want to know is where to put your budget and who to reach next.
That’s where ADRFM comes in. Think of it as your Analyst in a Box. It’s a reporting suite built to give you clear, accurate insights quickly, without needing a degree in data science to use it. We do the thinking, so you can get on with the decisions that matter.
Why ADRFM
Built for everyone, from day one to done
Whether you’re a seasoned fundraiser or new to the world of data, ADRFM is designed to meet you where you are.
Our onboarding process sets you up for success with the self-service interface, and once you’re in, the platform gets out of your way so you can focus on the bigger picture.
Your data, ready to go
Worried about migrating your data? Don’t be. Our team handles the transformation and migration, whatever CRM you’re coming from. You’ll hit the ground running.
Fast when it counts
You shouldn’t have to wait for your own data. ADRFM gives you the insights you need in moments, across the metrics you know — and a few you didn’t realise you were missing. We’ll work with you on how often your data refreshes so it’s always current.
Insight that fits your role
Different people need different things. ADRFM’s filters and self-service interface let you go as broad or as deep as you like, whether you want a quick snapshot or a detailed breakdown.
Scales with you
No two organisations are the same, and ADRFM doesn’t pretend otherwise. Its modular design means you start with what you need and add more when you’re ready — no pressure, no unnecessary complexity.
ADRFM Modules
ADRFM is built around modules — each one focused on a specific area of your fundraising data. Use as many or as few as you need.
Your fundraising at a glance. The CORE module gives you a high-level view of key performance indicators across your charity’s activities, helping you understand what’s working and where to focus.
Going deeper into your mass market fundraising — appeals, regular giving, donor behaviour. The Individual Giving module helps you spot opportunities to strengthen supporter relationships and encourage that all-important second gift.
From enquiry to fundraiser, the Events module tracks how your supporters engage with your events programme — who signs up, how their networks contribute, and which event types resonate most.
Connected directly to your Engaging Networks data, this module gives you visibility into your online engagement — donations, email activity, campaigning — so you can test what’s working and adapt as you go.
High-Value Fundraising and Benchmarking modules are on their way, with more in development. If there’s something you need, get in touch — the solution might be closer than you think.
Make a start
Whether you have a specific problem to solve or just want a clearer view of where to start, we’re happy to have a conversation. There’s no pitch — we’ll start by understanding what’s happening and suggest some practical next steps.