About Us
Actually Data Analytics has been borne out of years of working with clients who wanted reports, KPIs and metrics around their supporters. Mike and Ant have worked together at sister company Actually Data for over 5 years with migrations and health checks on data, talking about best practices and helping organisations do more with less. Combining what they have learned in the sector for the last 20 years, the result has been ADRFM, our reporting suite.
Meet our team
Anthony Fawkes
Director
Anthony has over 15 years’ experience in the UK NFP Market working on CRM systems. Before this, he spent time in the commercial sector working on data warehouse solutions and name and address enhancement for data agencies and print houses. This included working with big brands like Channel 5, financial institutions, and non-profits. Anthony likes to get hands-on with customers, understanding their problems and finding solutions. Having run Actually Data for the last 15 years, he wants to help charities get closer to their data through insight and reporting to help them inform and transform the work that they do.
Mike Guy
Director
Mike has lots of experience with large not-for-profit teams and rolling out CRM solutions. Mike has also worked for a CRM vendor and helped their clients implement their CRM tools so that they could get the best out of the product. Having worked closely with Actually Data over a number of years, Mike is eager to lead the technological solution – or should that be revolution – required by customers to get the most from the reporting suite and associated tools.
Carl Phillips
Head of Marketing
With over a decade of digital content experience, Carl honed his craft by writing consumer advice articles, producing video content and podcasts, and collaborating with global entertainment brands and PR companies. In recent years, he has focused on freelance consulting, helping small businesses find their digital voices. He is excited to embark on a new chapter with Actually Data Analytics, leveraging his passion for creating narrative journeys to showcase the ADRFM platform and help the team shape the future of data-driven insights.