Categories
ADRFM Guest Post Insight Reporting

A Case Study for ADRFM

RNID, the UK’s leading charity supporting people with hearing loss, has seen significant benefits from using the ADRFM Reporting suite for Actually Data Analytics.

Previously, RNID struggled to gain a comprehensive understanding of its data and make informed decisions based on that data. The organization had a variety of different data sources, including customer relationship management (CRM) systems, fundraising platforms, and marketing tools, but it lacked a centralised system for collecting and analyzing this data.

This changed when RNID implemented the ADRFM Reporting suite. The suite enabled RNID to bring all of its data into a single platform, allowing the organization to gain a much clearer understanding of its data and use it to inform its decisions.

One key benefit of the ADRFM Reporting suite has been the ability to track the effectiveness of RNID’s marketing campaigns. With the suite, RNID can see which campaigns are generating the most leads and donations, and can use this information to optimize its marketing efforts.

This has helped RNID to significantly increase its fundraising efforts and better serve the needs of its donors and supporters.

In addition to its marketing benefits, the ADRFM Reporting suite has also helped RNID to improve its supporter care. The organization can now more easily track supporter interactions and respond to their needs in a timely and effective manner.

Overall, the ADRFM Reporting suite has been a valuable asset for RNID, helping the organization to better understand its data, optimize its marketing efforts, and improve its customer service.

You can read more about their journey here

Categories
ADRFM Beginner Guest Post Insight Strategy

The Devil’s in the Data : 4 Tips to HelpĀ Develop a Data Led Fundraising Culture

This blog post was very kindly written by Paul Hayward, Director of Fundraising, RNID. 

If you work in fundraising, or alongside fundraisers, you’ll know how important data is to everything we do. You use it to track progress, assess programs, and make decisions about where to allocate precious resources. But what about using data to inform and guide your fundraising team? Building a data led approach to fundraising can help you raise more money and do so more efficiently. At RNID this approach has driven our fundraising strategy, our ways of working and the way we make day-to-day decisions, with a transformative effect.

Here are four tips to get you started:

1. Use data to set goals.

Too often, fundraising teams operate without clear goals. This can lead to wasted time and resources chasing after unimportant metrics. Instead, use data to set attainable goals for your team. What amount of money do you realistically want to raise? What kind of growth do you want to see? What’s the long-term value of the work you’re delivering? Answering these questions will help you focus your team’s efforts and better utilize your resources.

2. Use data to inform strategy.

Once you have set some goals, it’s time to start thinking about how you’re going to achieve them. This is where data comes in. Look at your programme and try to identify trends. Who are your most generous donors? What kinds of appeals work best with different segments of your audience? What products attract and retain people most effectively? Answering these questions will help you develop targeted strategies for reaching your goals.

3. Use data to track progress.

As you implement your fundraising plans, be sure to track progress along the way. This will help you course correct if necessary and adjust your strategy as needed. It will also help you see what’s working so that you can replicate those successes in the future. Set some relevant KPI’s before you act and keep checking back in to see your progress against them; not only will it help you hold your work to account, but it will help develop a sense of momentum as you succeed!

4. Use data to assess results.

Once you’ve reached the end of a campaign, it’s time to take a step back and assess the results of your efforts. Which strategies were most successful? Which ones fell short? What can you learn from your experience that will help you be even more successful next time around? Answering these questions will help you fine-tune your approach, develop future strategies and make sure that you’re constantly learning and improving.

Developing a data led fundraising team doesn’t have to be complicated or time-consuming. By following these four simple tips, you can start making data-informed decisions that will help you raise more money and do so more efficiently. So what are you waiting for? Get started today!