RNID, the UK’s leading charity supporting people with hearing loss, has seen significant benefits from using the ADRFM Reporting suite for Actually Data Analytics.
Previously, RNID struggled to gain a comprehensive understanding of its data and make informed decisions based on that data. The organization had a variety of different data sources, including customer relationship management (CRM) systems, fundraising platforms, and marketing tools, but it lacked a centralised system for collecting and analyzing this data.
This changed when RNID implemented the ADRFM Reporting suite. The suite enabled RNID to bring all of its data into a single platform, allowing the organization to gain a much clearer understanding of its data and use it to inform its decisions.
One key benefit of the ADRFM Reporting suite has been the ability to track the effectiveness of RNID’s marketing campaigns. With the suite, RNID can see which campaigns are generating the most leads and donations, and can use this information to optimize its marketing efforts.
This has helped RNID to significantly increase its fundraising efforts and better serve the needs of its donors and supporters.
In addition to its marketing benefits, the ADRFM Reporting suite has also helped RNID to improve its supporter care. The organization can now more easily track supporter interactions and respond to their needs in a timely and effective manner.
Overall, the ADRFM Reporting suite has been a valuable asset for RNID, helping the organization to better understand its data, optimize its marketing efforts, and improve its customer service.
You can read more about their journey here