For most charities the Christmas appeal is the biggest fundraising moment of the year. The creative gets months of attention. The data behind it often gets a fortnight, and usually a busy one. That imbalance is where the avoidable problems come from. Rarely anything dramatic: a supporter who receives two packs, a segment bigger than … Read more
Imperfect data is often seen as something to be avoided or discarded, but it can actually provide valuable insights and opportunities for improvement. While bad data may not be ideal for making informed decisions, it can serve as a catalyst for taking action to obtain better data. By recognising the limitations of your current data … Read more
A CRM will fail at some point. An integration stops syncing overnight. A batch update overwrites months of Gift Aid declarations. A migration script does something nobody tested for. This happens to well-run databases as often as neglected ones, because the causes are rarely about how careful anyone was. The real difference between organisations is … Read more
You went live. You survived the go-live. You probably breathed a huge sigh of relief and got on with the work. But here you are, 12 months later, and something feels a bit… off. Maybe a few processes have got clunky. Maybe the team has started going around the system rather than through it. Maybe … Read more
