From the dedicated professionals running campaigns, to the supporters who believe in making a change, we help non-profits of all sizes turn raw numbers into insights that boost fundraising, deepen relationships, and sharpen strategy.
Our approach? Clarity, support, and solutions that stick.
Founded in 2022 by industry experts Anthony Fawkes and Mike Guy, Actually Data Analytics Ltd. is a data consulting firm devoted to the UK charity sector. Based in London, our dedicated team combines decades of charity and agency experience to empower clients through innovation and a deep understanding of the sector’s challenges.
Our goal is to help non-profits get closer to their data. Specialising in charities that raise funds from individuals, we equip organisations with the tools to optimise fundraising, cultivate stronger donor relationships, and drive impact.
We believe you should be able to look at your data and find the insights you want. By delivering toolsets that remove frustration and time-wasting, it means you can better understand supporters and elevate the charitable experience – no matter your experience in the sector.
Utilising Power BI, ADRFM is a reporting suite built for fundraisers, marketers, and comms teams in the charity sector. Developed and refined with charities over the years, it gives you the insights you need to raise more, strengthen donor relationships, and make faster, smarter decisions.
Whether you’re a small charity just getting started or a large organisation with complex campaigns, ADRFM adapts to your needs. Its flexible design grows with you, giving you clear, actionable insight at every stage of your journey.
No more waiting days for reports. With ADRFM, you get up-to-date insights when you need them, so you can check yesterday’s campaign performance today, answer leadership questions instantly, and act before opportunities are lost.
ADRFM is designed for fundraisers, not data scientists. With clear dashboards and hands-on training, you’ll feel confident using it in days, not months. And our team is here to support you every step of the way.
Need to see major donors, regular givers, or event supporters? ADRFM lets you filter and segment in seconds, giving you exactly the view you need, without endless spreadsheets or complex queries.
Samaritans
“What made Actually Data Analytics stand out was their comprehensive approach. Beyond technical skills, they shared valuable insights on topics crucial to our sector, like donor segmentation and ethical data handling, resulting in improvements to our team’s understanding and approach to database management, enhancing both our confidence and efficiency. The mentoring from Actually Data Analytics has been beneficial, empowering our data team to make more informed decisions and contribute more effectively to our organisation’s goals.”
University of Auckland
“The best thing about working with Actually Data Analytics is their ability to bridge the gap between understanding the data and understanding what insight the fundraiser or manager really needs to make a difference in their organisation. They can cut through the noise of the data and use the best technology to develop reporting and analytical solutions that really are ready to be used and will add value to day to day decision making and strategic planning.”
Level Water
Mike has been the most fabulous partner during our configuration that we could have hoped for. I have worked with other partners in the past on other CRM migrations and none of them can compare to Mike. He is knowledgable, patient, respectful and took the configuration at our pace so that we fully understood what we were doing and why. I cannot recommend Mike enough – if you are partnered with him you are one lucky organisation! Thanks Mike for everything you did for Level Water!
Declassified UK
“Actually Data Analytics took on the incredible challenge of implementing new systems for data transfer, supporting Engaging Networks in upgrading their platform, and supporting me in my learning journey – which would have felt impossible without them. ADA were able to clearly understand the maze of processes we had implemented at the time, unpick, streamline and transfer all that over to our new platform with Engaging Networks. From the data transfer itself, to the design of pages, assistance with reporting and general moral support for what felt like a gargantuan task – Ant and Carl were by our side the whole way through.”
Actually Data Analytics Ltd is a company registered in England and Wales (Company No. 13962634)
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Paul Hayward
Engaging Networks