Resources

Christmas Appeal Data Preparation: A 4-Week Operations Plan

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For most charities the Christmas appeal is the biggest fundraising moment of the year. The creative gets months of attention. The data behind it often gets a fortnight, and usually a busy one. That imbalance is where the avoidable problems come from. Rarely anything dramatic: a supporter who receives two packs, a segment bigger than … Read more

7 Essential Data Quality Checks for Reliable Reporting

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You’ve spent hours building the perfect dashboard. The colours pop, the charts are clear, the metrics look spot‑on. You hit ‘share’ with a little burst of pride… and then the questions start. “That number can’t be right, can it?”“Hang on, my report says something different.”“Where did you get that from?” Sound familiar? Poor data quality … Read more