For most charities the Christmas appeal is the biggest fundraising moment of the year. The creative gets months of attention. The data behind it often gets a fortnight, and usually a busy one. That imbalance is where the avoidable problems come from. Rarely anything dramatic: a supporter who receives two packs, a segment bigger than … Read more
A CRM will fail at some point. An integration stops syncing overnight. A batch update overwrites months of Gift Aid declarations. A migration script does something nobody tested for. This happens to well-run databases as often as neglected ones, because the causes are rarely about how careful anyone was. The real difference between organisations is … Read more
You went live. You survived the go-live. You probably breathed a huge sigh of relief and got on with the work. But here you are, 12 months later, and something feels a bit… off. Maybe a few processes have got clunky. Maybe the team has started going around the system rather than through it. Maybe … Read more
Here is something we have seen consistently over many years of CRM work in the charity sector: when a CRM project goes wrong, the system rarely gets the blame it deserves. And when a CRM project goes right, the system rarely gets the credit either. That is because CRM success or failure almost never comes … Read more